Skip to content

Why Jobs built Pixar Animation Studios

From X · @therealfreddyx

Thoughts

Why Jobs built Pixar Animation Studios

He believed film's compound effect beats soft/hardware products
passing through generations' hearts
Once released, no updates or maintenance needed
each new generation gets infected by these arts

Digital animation is just one computer application
underneath still math, programming, modeling, etc.
Of course more important: storytelling, screenwriting, directing

Pixar's works shaped my adolescent aesthetics
Only recently learned Steve Jobs kept the studio alive 10 years through near-death
and realized how shallow my knowledge of Boss Qiao was

Him and Sun, Java, OOP
NeXT after Apple fired him—OpenStep kernel is the foundation of modern Apple devices
Our generation still deeply depends on these tech

Our work and life have long been bound to Steve's spirit
Later generations cool under the shade of trees he planted across eras
Apple's product design philosophy like rain that moistens silently
quietly shaping generation after generation......